For the Iron Lady – a blog that discusses and analyzes pop culture and social issues
Sexist ads, news and products that you can’t (or can) believe exist in the 21st century.
Seriously? They’re tagline is “Let us keep on dreaming of a better world”?
Because everyone knows that deodorant exists just for men. Men are the norm. Women are the after thought.
What are they even selling? The shoes?
It’s not even an advertisement. It’s sexual objectification and exploitation.
They read my mind! When I think “protein shake” I always think of butt close ups!
Implied gang rape.
Seriously? This was the best your Mad Men advertisers could come up with?
Obviously, when I think about moving, I think about a naked lady. How did you guys know?!
Dehumanizing, much? Or, you know, insulting?
What we teach children.
Notice a difference?
Because glue needs to be gendered. And because regular, non-pink glue is obviously not for girls. Because, apparently, unlabeled glue is for boys, the norm. And, of course, let us not forget, boys don’t like pink.
Because men are people. And women are women.
Because everyone knows that when a woman drives a Lexus she does so while wearing a bikini and a helmet.
Because a company thinks street harassment is acceptable. And they’re alright with alienating over 50% of the population.
Umm…how is this about me? At all? And how does a beverage have anything to do with a headless lady who is lounging in her bikini thong in a pool?
So a woman rescues two people, and the most important part of your headline is the rescuer’s nipple? And the exposure of her nipple is “suffering” and “unfortunate?” An exposed nipple isn’t suffering and isn’t unfortunate. It’s a nipple not the end of the world. What was unfortunate was that Klum’s son and nanny almost drowned. An accurate title would have been, “Heidi Klum Rescues Son and Nanny from Drowning,” or better yet, “Human has Time to Photograph Drowning but Not to Help.”
What does a teary-eyed woman who looks like she’s being sexually preyed upon have to do with clothes? Abso-fucking-lutley nothing. Who shot this ad? Terry Richardson.
Not creepy and inappropriate at all.
Yes, because there’s nothing sexist or heterosexist about patronizing and stereotyping an entire gender and presuming all women want to date and not only do all women want to date, but they only want to date men.
So they’re promoting sexual harassment? Awesome sauce.
Because there’s a difference.
A better world? Where women are controlled and dehumanized? Right. I’ll keep that in mind.
Where does one begin? Perhaps that BMW is comparing sex with a woman to buying a used car? Or that they are implying that a woman’s sex status is important? Or that they are making assumptions about a woman’s sexuality? Or, you know, that women are a commodity.
How incredibly creepy. This speaks volumes on what society expects of girls.
Okay, obvious: what in the hell does an Asian woman have to do with men’s footwear? And how is sexualized violence supposed to make this shoe attractive?